$WIFE didn’t start with a marketing team, or backers. We weren’t a planned launch. Just like the wifejak meme, we were a phenomena that bubbled up out of the internet.
On Thursday, April 11, 2024 (exactly three days after the solar eclipse) the wifejak meme exploded across X (twitter). Combining a lighthearted mix of affection and exasperation, wifejak seemed to express something about the intimacies of modern married life that spoke to terminally online millenials and gen Zs. Her blank face but instantly recognizable auburn hair are iconic; she could be any woman, any wife. Even yours? Even you?
That evening wifejak dev (@Roshi_Sennin_), a lone software developer from Madagascar, secured the wifejak Twitter handle, posted a few memes, and launched the tribute meme coin $WIFE on pump.fun.
Over the next few hours, Twitter users discovered the profile and began to buy in. The race was on.
Even before meeting the pump.fun minimums and launching to Raydium, fans of $WIFE started to gather in the new Telegram chat. The atmosphere was frenetic. Everyone was seeing the same thing; that $WIFE would be big. BIG.
Over the next 24 hours, fans of $WIFE and holders started to get organized into something resembling a team. Some got to work on the website. Others raided Twitter to drive awareness. Many started cranking out memes. It was chaotic, but everyone was working for the same goal: moon $WIFE. The price climbed and climbed. Market cap $300k. Market cap $800k. Market cap one million. Escape velocity. A few days later an ATH of almost $12 million. An instant sensation. $WIFE was on her way to going worldwide.